Bear in mind that, with the lessening influence of forums, this is not really relevent any more. But, briefly, I started from the situation that CH’s international boards were basically just a place where American tourists asked the same “where to eat” questions about a small number of locations in a country. For example, the Spain board was pretty (and is) pretty much restricted to questions about Barcelona and Madrid because that’s where Americans visit. Yet American tourists to Spain represent only a small number of the country’s tourists - with around 2.5 million visiting. There are even more people, 3.5 million, visiting from the Netherlands. More significantly, over 18 million Britons vsiit each year. And, generally speaking, we Europeans visit a much wider part of the country than do the Yanks.
So, my basic premise was that if CH could first expand its presence in the UK and Ireland (drawing on the fact that CH uses English as its language), then those new contributors would obviously be growing their home boards but, also, would be likely to post about their food experiences when on holiday in Spain. That would be likely to then attract British residents in Spain, together with other European visitors to Spain who speak English as a second language. There was a similar “destination issue” with France. CH’s board is almost exclusively about Paris - because that’s where Americans visit. Yet, the number of British tourist nights in France are nearly three times those of Americans - but many of us are visiting different places. For example, I have only visited Paris twice in my life but have visited the Pas de Calais for a short break on many occasions. Thousands of Britons pass through Calais every week, many staying within a comparitively few kilometres of the port. Yet, if you search for Calais (to include the department) on CH, you’ll only find a handful of posts about restaurants - most of them mine.
So, that was the problem and the way forward. I offered some fairly detailed ways in which CH could have been “marketed” in the UK and Ireland to significantly improve its profile. As I said, these are no longer relevent so I won’t go into them in detail - but, bascially, it would have been a matter of getting the name placed into online or print food journalism.