One thought. I wonder if the quality of the book is based on whether the “chef” is a chef or simply a media personality…?
Maybe the genuine chefs are more likely to produce something that reflects their ethos and style. Whilst the Saturday morning cooking show personality is more about image and a product for Christmas…and thus likely to be a poorer product and heavily ghost written.
Note: I am not certain Jamie Oliver was ever a fully minted chef. Certainly he cooked in his parents pub whilst growing up, and he did work in a junior role at the River Cafe, but I think he was picked up for TV before he went too far down a career in professional catering.
