First of all, I have no idea how Mr. Cherubino can legally call his wine “Prosecco.” On the face of it, it would certainly seem to be illegal.
But I completely understand why he would want to call his fizz “Prosecco.” It’s the same reason other producers in the modern world would want to call their wines “Champagne,” or other semi-generic names like “Burgundy” and “Chablis.” It’s fame-by-association and precisely why – here in the US – Korbel, Cook’s, André and others refuse to give up the name and still call their wines produced here in the US “champagne,” even though it’s clearly NOT Champagne.
Cherubino produces another sparkling wine, which is made from Pinot Noir and Chardonnay, called The Riddler (great name!) from the Pemberton appellation in Western Australia, with no attempt at calling it a “champagne” – I mean, clearly he knows the difference.
(His “prosecco” dose not appear on his website, as least not that I can see.)
