You’ve gotta read the history. It’s fascinating! Someone here on hungry onion might have shared this a while ago: https://tastecooking.com/the-korean-immigrant-and-michigan-farm-boy-who-taught-americans-how-to-cook-chow-mein/
“To many Americans, the brand’s ubiquitous kits, sauces, tinned vegetables, and recipes for dishes like chow mein (with crispy noodles on top, rather than below a saucy topping) simply are Chinese food.”
“For many Chinese Americans in 2022, La Choy is synonymous with cultural inauthenticity, even appropriation. With its softened chopsticks font against a royal blue background, the name itself is a vague caricature of East Asian delicacies à la Chef Boyardee. For others, the brand barely registers as Chinese food cosplay, strictly for non-Chinese Americans. “These weren’t the things you’d find in Chinatown,” says Diana Kuan, author of The Chinese Takeout Cookbook. “So it was kind of like, ‘Oh, those are Americanized Chinese products.’””
"Martin Yan, the longtime PBS cooking show star, agreed that La Choy was instrumental in introducing Chinese food to America.
“People still don’t know too much about Chinese food, and La Choy is a very good entry to have a basic understanding of it,” he says. For instance, vegetables and meat are cut to bite-size pieces, there’s an emphasis on color, and the meals are meant to be shared, family-style. “The role that La Choy played is to give a little introduction” of that, he says.
Yet while La Choy’s products helped spread awareness of Chinese food, the exposure was a double-edged sword, as they also helped reinforce stereotypes of Chinese food as “cheap, inexpensive, and simple,” says Chen."
"These experiences might encapsulate what La Choy was to many: simultaneously a starting point for some and a stopgap or substitute for others. If you didn’t know Chinese food, well, here was a brand that could give you your first, if whitewashed, glimpse into that world to start learning more. And if you did, well, here was something that could maybe hold you over—or inspire you to give your cooking your own American spin. Maybe there was something to admire about the audacity to do things a little differently, to figure out another way of seeing your cultural heritage, to try something new.
“I guess my feeling for La Choy is that it worked, but it didn’t always feel super authentic to us,” says Belinda Chang. “But we were glad it existed.”"