" The company is never clearly defined in Road Runner cartoons but appears to be a conglomerate which produces every product type imaginable, no matter how elaborate or extravagant—most of which never work as desired or expected. In the Road Runner cartoon Beep, Beep, it was referred to as “Acme Rocket-Powered Products, Inc.” based in Fairfield, New Jersey. Many of its products appear to be produced specifically for Wile E. Coyote; for example, the Acme Giant Rubber Band, subtitled “(For Tripping Road Runners)”. "